Incorporating Virtual Reality in Public Health Campaigns: COVID-19 as the Context

• Published in: Social science computer review Vol. 42; no. 1; pp. 307 - 325
• Main Authors: Xu, Zhan, Weser, Veronica, Peng, Lulu, Laffidy, Mary
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.02.2024; SAGE PUBLICATIONS, INC
• Subjects: Context; COVID-19; Exposure; Health promotion; Health risks; Messages; Psychological factors; Public health; Risk communication; Risk perception; Risk taking; Self interest; Virtual reality; COVID-19; campaign; virtual reality; emotion; construal level theory; intervention

One of the greatest challenges for public health campaigns is communicating health risks due to the existence of psychological distance. Using COVID-19 as a context, this study designed and tested virtual reality (VR) campaigns based on construal level theory. It assessed the immediate and after-eff...