Flavor halos andconsumer perceptions offood healthfulness

• Published in: European journal of marketing Vol. 53; no. 4; pp. 685 - 707
• Main Authors: Pham, Nguyen, Morrin, Maureen, Bublitz, Melissa G
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 30.04.2019; Emerald Group Publishing Limited
• Subjects: Beverages; Bias; Cigarettes; Consumer behavior; Consumers; Flavors; Fruits; Marketing; Perceptions; Personal health; Pharmaceuticals; Studies; Young adults; United States > US; Dieter; Food flavors; Health perceptions; Diet

Purpose This paper aims to examine how repeated exposure to health-related products that contain flavors (e.g. cherry-flavored cough syrup) create “flavor halos” that can bias perceptions about the healthfulness of foods that contain the same flavors (e.g. cherry-flavored cheesecake). Design/methodo...