You have got items to show off your pride: the effects of pride on preference for attention-grabbing products - Ahn, Hee-Kyung; Kim, Seung-Hwa; Ke, Wen Ying (European journal of marketing, 2021)
Keywords: Behavior; Between-subjects design; Consumer behavior; Consumers; Consumption; Decision making; Emotions; Luxuries; Preferences; Self evaluation; Authentic pride; Visibility of consumption; Pride; Private consumption; Attention-grabbing products; Hubristic pride; Public consumption