APA (7th ed.) Citation

Septianto, F., & Garg, N. (2021). The impact of gratitude (vs pride) on the effectiveness of cause-related marketing. European journal of marketing, 55(6), 1594-1623. https://doi.org/10.1108/EJM-11-2019-0829

Chicago Style (17th ed.) Citation

Septianto, Felix, and Nitika Garg. "The Impact of Gratitude (vs Pride) on the Effectiveness of Cause-related Marketing." European Journal of Marketing 55, no. 6 (2021): 1594-1623. https://doi.org/10.1108/EJM-11-2019-0829.

MLA (9th ed.) Citation

Septianto, Felix, and Nitika Garg. "The Impact of Gratitude (vs Pride) on the Effectiveness of Cause-related Marketing." European Journal of Marketing, vol. 55, no. 6, 2021, pp. 1594-1623, https://doi.org/10.1108/EJM-11-2019-0829.