A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying - Hung, Shiu-Wan; Cheng, Min-Jhih; Lee, Chia-Jung (Information technology & people (West Linn, Or.), 2022)
Keywords: Attitudes; Behavior; Buying; Conformity; Consumers; Critical mass; Digital media; Electronic commerce; Influence; Information technology; Initiators; Interpersonal communication; Linear analysis; Mass media; Perception; Perceptions; Personal communication; Purchase intention; Purchasing; Shopping; Social climate; Social media; Social networks; Technology adoption; Social influence; Trust in initiator; Online group buying; Fairness