Activist identity construction of Madam C.J. Walker

• Published in: Journal of management history Vol. 26; no. 3; pp. 335 - 351
• Main Authors: Hasan, Md. Kamrul, Hayek, Mario Joseph, Williams, Jr, Wallace A, Pane-Haden, Stephanie, Gelvez, Maria Paula Martinez
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 21.07.2020; Emerald Group Publishing Limited
• Subjects: Activism; Activists; Communication; Entrepreneurs; Ideology; Legitimacy; Social change; Social entrepreneurship; Social identity; Storytelling; Value creation; Social identity construction; Political skill; Social entrepreneurship; Entrepreneurship; Management history; Activist entrepreneurship; Psychological capital

Purpose The purpose of this paper is twofold. First, this paper seeks to formalize a definition of activist entrepreneurship and differentiate it from social entrepreneurship. Second, this paper proposes a model that explains how the storytelling process, in the form of the message and means of comm...