Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value

• Published in: Information technology & people (West Linn, Or.) Vol. 35; no. 5; pp. 1540 - 1562
• Main Authors: Ofori, Kwame Simpe, Anyigba, Hod, Adeola, Ogechi, Junwu, Chai, Osakwe, Christian Nedu, David-West, Olayinka
• Format: Journal Article
• Language: English
• Published: West Linn Emerald Publishing Limited 08.07.2022; Emerald Group Publishing Limited
• Subjects: Behavior; Car sharing; Consumer behavior; Consumers; Consumption; Context; Customer satisfaction; Customer services; Customers; Decision making; Developing countries; Economics; Empirical analysis; Hypotheses; Impact analysis; Information technology; LDCs; Multivariate statistical analysis; Quality of service; Ride sharing services; Sharing economy; Taxicabs; Value; Ghana; Continuance; Survey; Disruptive technology; User satisfaction; Partial least squares; E-services

PurposeDespite the perceived role of customer value in post-adoption behaviour in the context of ride-hailing apps such as Uber, there has been limited research on the subject. This paper seeks to enrich the understanding of the relationships between customer perceived value, particularly hedonic va...