The halo effect of biofortification claims on taste inference and purchase intention - Chen, Tong; Gabrielyan, Gnel; Shimizu, Mitsuru; Qing, Ping (British food journal (1966), 2021)
Keywords: Carotene; Cassava; Consumers; Corn; Crops; Developing countries; Food; Food products; Genetically altered foods; Halo effect; Hypotheses; Inference; Influence; LDCs; Malnutrition; Nutrition; Nutritive value; Preferences; Rice; Social responsibility; Taste; Vitamin A; Willingness to pay; Zinc; β-Carotene; Halo effect; Taste inference; Biofortification claims; Purchase intention