Academic diplomacy and policy borrowing: media content analysis of Chinese soft power in Morocco
China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study examines the framing and interpretation of the discourse on Chinese soft power in Moroccan online media in the context of policy borrowing and policy...
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Published in | Humanities & social sciences communications Vol. 12; no. 1; pp. 399 - 11 |
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Main Authors | , , , , , , |
Format | Journal Article |
Language | English |
Published |
London
Palgrave Macmillan UK
20.03.2025
Palgrave Macmillan Springer Nature |
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Abstract | China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study examines the framing and interpretation of the discourse on Chinese soft power in Moroccan online media in the context of policy borrowing and policy lending. Content analysis was performed on media reports published in three French outlets regarding the Belt and Road Initiative, Programme for International Student Assessment, CIs and related research items over the period of 2010–2019. In total, 153 online news articles were analysed, which yielded interesting results about how media outlets are calling for borrowing policy from China as a reference country. The three most common themes in the discourse behind policy borrowing were as follows: (i) human capital soft power; (ii) university ranking; and (iii) lessons learnt from the Chinese educational system. |
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AbstractList | China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study examines the framing and interpretation of the discourse on Chinese soft power in Moroccan online media in the context of policy borrowing and policy lending. Content analysis was performed on media reports published in three French outlets regarding the Belt and Road Initiative, Programme for International Student Assessment, CIs and related research items over the period of 2010–2019. In total, 153 online news articles were analysed, which yielded interesting results about how media outlets are calling for borrowing policy from China as a reference country. The three most common themes in the discourse behind policy borrowing were as follows: (i) human capital soft power; (ii) university ranking; and (iii) lessons learnt from the Chinese educational system. Abstract China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study examines the framing and interpretation of the discourse on Chinese soft power in Moroccan online media in the context of policy borrowing and policy lending. Content analysis was performed on media reports published in three French outlets regarding the Belt and Road Initiative, Programme for International Student Assessment, CIs and related research items over the period of 2010–2019. In total, 153 online news articles were analysed, which yielded interesting results about how media outlets are calling for borrowing policy from China as a reference country. The three most common themes in the discourse behind policy borrowing were as follows: (i) human capital soft power; (ii) university ranking; and (iii) lessons learnt from the Chinese educational system. |
ArticleNumber | 399 |
Author | Alemi, Sayed Hussain Agha Maqbool, Samra Zafeer, Hafiz Muhammad Ihsan Maqbool, Sufyan Malik, Saima Javed Draissi, Zineb Rong, Yu |
Author_xml | – sequence: 1 givenname: Zineb surname: Draissi fullname: Draissi, Zineb email: drdraissi@zjnu.edu.cn organization: College of Education, Zhejiang Normal University – sequence: 2 givenname: Yu surname: Rong fullname: Rong, Yu email: yurong@zjnu.edu.cn organization: College of Education, Zhejiang Normal University – sequence: 3 givenname: Hafiz Muhammad Ihsan orcidid: 0000-0002-8757-9478 surname: Zafeer fullname: Zafeer, Hafiz Muhammad Ihsan organization: College of Education, Zhejiang Normal University – sequence: 4 givenname: Samra surname: Maqbool fullname: Maqbool, Samra organization: College of Education, Zhejiang Normal University, Smart Learning Institute of Beijing Normal University – sequence: 5 givenname: Saima Javed surname: Malik fullname: Malik, Saima Javed organization: College of Education, Zhejiang Normal University – sequence: 6 givenname: Sufyan surname: Maqbool fullname: Maqbool, Sufyan organization: College of Education, Zhejiang Normal University – sequence: 7 givenname: Sayed Hussain Agha surname: Alemi fullname: Alemi, Sayed Hussain Agha organization: College of Education, Zhejiang Normal University |
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Snippet | China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study examines... Abstract China’s Soft power in Africa has garnered increasing attention since the establishment of Confucius Institutes (CIs) in African countries. This study... |
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SubjectTerms | 4007/4003 4014/160 Borrowing Chinese culture Chinese languages Confucius (551-479 BC) Culture Diplomacy Foreign policy Higher education Humanities and Social Sciences International education Literature reviews multidisciplinary Science Science (multidisciplinary) Students |
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Title | Academic diplomacy and policy borrowing: media content analysis of Chinese soft power in Morocco |
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