The Effect of Dynamic Effects and Color Transparency of AR-HUD Navigation Graphics on Driving Behavior Regarding Inattentional Blindness

In-vehicle Augmented Reality Head-Up Displays (AR-HUDs) offer drivers integrated navigation and vehicle status information, thereby improving the driving experience. Many studies explored the effects of AR-HUD navigation design and information presentation on driving performance; however, these stud...

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Published inInternational journal of human-computer interaction Vol. 41; no. 12; pp. 7581 - 7592
Main Authors Hou, Guanhua, Dong, Qi, Wang, Huiwen
Format Journal Article
LanguageEnglish
Published Taylor & Francis 18.06.2025
Subjects
AR-HUD
color transparency
dynamic effects
inattentional blindness
navigation graphics
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Abstract In-vehicle Augmented Reality Head-Up Displays (AR-HUDs) offer drivers integrated navigation and vehicle status information, thereby improving the driving experience. Many studies explored the effects of AR-HUD navigation design and information presentation on driving performance; however, these studies neglected the occurrence of inattentional blindness, which may lead to potential safety hazards. This study used a two-factor within-subjects design to investigate how dynamic effects (pulsation, blinking, movement) and color transparency levels (T1, T0.75, T0.5, T0.35) of AR-HUD navigation graphics influence inattentional blindness and user experience. The results indicated that color transparency significantly affects the drivers' inattentional blindness behavior and user experience. Specifically, T0.75 resulted in the lowest inattentional blindness, while T0.5 was associated with the shortest reaction time (without blindness) and highest user satisfaction. Dynamic effects did not significantly impact inattentional blindness, but blinking reduced reaction time (without blindness). This study provides design insights for vehicle AR-HUD navigation interfaces.
AbstractList In-vehicle Augmented Reality Head-Up Displays (AR-HUDs) offer drivers integrated navigation and vehicle status information, thereby improving the driving experience. Many studies explored the effects of AR-HUD navigation design and information presentation on driving performance; however, these studies neglected the occurrence of inattentional blindness, which may lead to potential safety hazards. This study used a two-factor within-subjects design to investigate how dynamic effects (pulsation, blinking, movement) and color transparency levels (T1, T0.75, T0.5, T0.35) of AR-HUD navigation graphics influence inattentional blindness and user experience. The results indicated that color transparency significantly affects the drivers' inattentional blindness behavior and user experience. Specifically, T0.75 resulted in the lowest inattentional blindness, while T0.5 was associated with the shortest reaction time (without blindness) and highest user satisfaction. Dynamic effects did not significantly impact inattentional blindness, but blinking reduced reaction time (without blindness). This study provides design insights for vehicle AR-HUD navigation interfaces.
Author Dong, Qi
Hou, Guanhua
Wang, Huiwen
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Snippet In-vehicle Augmented Reality Head-Up Displays (AR-HUDs) offer drivers integrated navigation and vehicle status information, thereby improving the driving...
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SubjectTerms AR-HUD
color transparency
dynamic effects
inattentional blindness
navigation graphics
Title The Effect of Dynamic Effects and Color Transparency of AR-HUD Navigation Graphics on Driving Behavior Regarding Inattentional Blindness
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