Saving Tiger, Orangutan & Co: how subjective knowledge and text complexity influence online information seeking and behavior

• Published in: Information, communication & society Vol. 22; no. 9; pp. 1193 - 1211
• Main Authors: Schmitt, Josephine B., Schneider, Frank M., Weinmann, Carina, Roth, Franziska S.
• Format: Journal Article
• Language: English
• Published: Routledge 29.07.2019
• Subjects: behavioral intentions; environmental behavior; information seeking; news text complexity; Subjective knowledge

Besides others, subjective knowledge ‒ the feeling of being knowledgeable ‒ as well as the complexity of a communicated content have been shown to have an impact on different behavioral outcomes ‒ also in the field of consumer choices. However, it remains open how both factors influence subsequent o...