Policy framework for selecting medical tourism destinations: fuzzy- IPA approach

• Published in: Anatolia : an international journal of tourism and hospitality research Vol. 35; no. 3; pp. 439 - 456
• Main Authors: Heidary Dahooie, Jalil, Estiri, Mehrdad, Shahinpour, Sadaf
• Format: Journal Article
• Language: English
• Published: Routledge 02.07.2024
• Subjects: destination selection; developing countries; fuzzy importance-performance analysis (IPA); fuzzy step-wise weight assessment ratio analysis (SWARA); Medical tourism

Using Fuzzy Importance-Performance Analysis (IPA) method, this study sought to develop a framework to identify and prioritize the factors influencing the selection of Iran by medical tourists. After a literature review, three main dimensions and 38 factors affecting tourism destination choices were...