User trust in social networking services: A comparison of Facebook and LinkedIn

• Published in: Computers in human behavior Vol. 69; pp. 207 - 217
• Main Authors: Chang, Shuchih Ernest, Liu, Anne Yenching, Shen, Wei Cheng
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.04.2017; Elsevier Science Ltd
• Subjects: Comparative analysis; Perceived risk; Privacy; Privacy concern; Risk perception; Service trust; Social networking services (SNS); Social networks; Studies; Trust; User behavior; User groups; Privacy concern; Perceived risk; Service trust; Social networking services (SNS)

The innovative social networking services (SNS) provide people with versatile personal, commerce, and social applications. This study compares Facebook and LinkedIn to better understand factors affecting users' trust on SNS. Subject domain experts were invited to participate in qualitative rese...