Examining the structural relationships of Google local guides' online review characteristics and star ratings

This study examined how online review characteristics contribute to the star ratings of the Top Quick Service Restaurant in the Philippines. We collected a total of 8258 reviews through Data Miner scraping tool. Results showed that the reviews made by the Google local guides, in general, were readab...

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Bibliographic Details
Published inAnatolia : an international journal of tourism and hospitality research Vol. 35; no. 3; pp. 646 - 649
Main Authors de Guzman, Allan, Acena, John Marco, Apalisok, Paulo Gabriel, Guerrero, John Ethan Kenneth, Yasto, Lance Joel, de Castro, Belinda
Format Journal Article
LanguageEnglish
Published Routledge 02.07.2024
Subjects
Google local guides
Google maps reviews
online review characteristics
Online Reviews
ratings
structural equation model
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Summary:This study examined how online review characteristics contribute to the star ratings of the Top Quick Service Restaurant in the Philippines. We collected a total of 8258 reviews through Data Miner scraping tool. Results showed that the reviews made by the Google local guides, in general, were readable, brief, and more positive in valence. While the SEM results demonstrated causal relationships of review characteristics to star rating, readability and positive tone showed a weak positive effect. In contrast, review length and negative tone had a high negative effect. Positive and negative emotions did not affect GLG's given star ratings. Implications are discussed in this paper.
ISSN:1303-2917
2156-6909
DOI:10.1080/13032917.2023.2207583