APA (7th ed.) Citation

Sun, S., Wojdynski, B., Binford, M. T., & Ramachandran, C. (2022). How Multitasking during Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention. Journal of promotion management, 28(1), 91-109. https://doi.org/10.1080/10496491.2021.1955081

Chicago Style (17th ed.) Citation

Sun, Shuoya, Bartosz Wojdynski, Matthew T. Binford, and Charan Ramachandran. "How Multitasking During Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention." Journal of Promotion Management 28, no. 1 (2022): 91-109. https://doi.org/10.1080/10496491.2021.1955081.

MLA (9th ed.) Citation

Sun, Shuoya, et al. "How Multitasking During Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention." Journal of Promotion Management, vol. 28, no. 1, 2022, pp. 91-109, https://doi.org/10.1080/10496491.2021.1955081.