Learning From Practice and Politics: The Rise and Fall of Social Marketing in Aotearoa New Zealand (1984–2017)

• Published in: Social marketing quarterly Vol. 27; no. 1; pp. 32 - 47
• Main Authors: Antric, Tim, Toledano, Margalit, McKie, David
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.03.2021; SAGE PUBLICATIONS, INC
• Subjects: Neoliberalism; Social marketing; New Zealand; politics; neoliberalism; history; Aotearoa New Zealand; social marketing

Background: This article is the first to explore the emergence and evolution of social marketing as a professional practice in Aotearoa New Zealand [1] (NZ). Focus of the Article: The article identifies key political factors enabling the emergence, and causing the decline, of social marketing in NZ....