The Effect of “Anonymous Reviewer”: A Study of Anonymity, Affect Intensity, and Message Valence in the Cyberspace
This study aims to illustrate how anonymity, together with affect intensity and message valence, affects message receivers’ responses. A 2 (anonymous vs. revealed identity) × 2 (low vs. high affect intensity) × 2 (positive vs. negative valence) between-subjects experiment was conducted. It was found...
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| Published in | Journal of language and social psychology Vol. 36; no. 5; pp. 504 - 524 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Los Angeles, CA
SAGE Publications
01.10.2017
SAGE PUBLICATIONS, INC |
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| Online Access | Get full text |
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| Abstract | This study aims to illustrate how anonymity, together with affect intensity and message valence, affects message receivers’ responses. A 2 (anonymous vs. revealed identity) × 2 (low vs. high affect intensity) × 2 (positive vs. negative valence) between-subjects experiment was conducted. It was found that when message affect intensity was low, an anonymous message was more effective in generating trust toward the message and message processing depth than a message with an identified sender. However, such a difference was insignificant when affect intensity was high. Moreover, a significant interaction effect between affect intensity and message valence was found on message processing depth. When affect intensity was high, a positive message elicited more message processing. When affect intensity was low, there was no significant difference between positive and negative messages. |
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| AbstractList | This study aims to illustrate how anonymity, together with affect intensity and message valence, affects message receivers' responses. A 2 (anonymous vs. revealed identity) × 2 (low vs. high affect intensity) × 2 (positive vs. negative valence) between-subjects experiment was conducted. It was found that when message affect intensity was low, an anonymous message was more effective in generating trust toward the message and message processing depth than a message with an identified sender. However, such a difference was insignificant when affect intensity was high. Moreover, a significant interaction effect between affect intensity and message valence was found on message processing depth. When affect intensity was high, a positive message elicited more message processing. When affect intensity was low, there was no significant difference between positive and negative messages. |
| Author | Hong, Cheng Li, Cong |
| Author_xml | – sequence: 1 givenname: Cheng surname: Hong fullname: Hong, Cheng email: c.hong1@umiami.edu – sequence: 2 givenname: Cong surname: Li fullname: Li, Cong |
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| CitedBy_id | crossref_primary_10_1016_j_socec_2022_101869 crossref_primary_10_20879_kjjcs_2020_64_6_003 crossref_primary_10_1016_j_dss_2022_113741 crossref_primary_10_1108_OIR_08_2020_0359 crossref_primary_10_2139_ssrn_3430341 crossref_primary_10_1080_15205436_2020_1784950 crossref_primary_10_1177_21582440241311786 crossref_primary_10_1177_10946705211024732 crossref_primary_10_1287_isre_2020_0979 crossref_primary_10_1016_j_tmp_2020_100711 crossref_primary_10_1287_isre_2021_1049 |
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| SubjectTerms | Anonymity Between-subjects design Computer mediated communication Emotions Identity Internet Peer review Positive emotions Valence |
| Title | The Effect of “Anonymous Reviewer”: A Study of Anonymity, Affect Intensity, and Message Valence in the Cyberspace |
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