The environmental turbulence concept in marketing: A look back and a look ahead

• Published in: Journal of business research Vol. 161; p. 113775
• Main Authors: Chatterjee, Lagnajita, Feng, Cong, Nakata, Cheryl, Sivakumar, K.
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.06.2023
• Subjects: Concept; Empirical results; Environmental turbulence; Literature review; Measurement; Concept; Measurement; Literature review; Empirical results; Environmental turbulence

Environmental turbulence has garnered consistent interest in marketing as perhaps the chief externality affecting a business’ strategic capabilities, activities, and outcomes. Surprisingly, a review of turbulence—its conceptualization, measurement, and empirical relationships—has not been conducted....