The interactive impact of online word-of-mouth and review helpfulness on box office revenue

• Published in: Management decision Vol. 56; no. 4; pp. 849 - 866
• Main Authors: Lee, Sangjae, Choeh, Joon Yeon
• Format: Journal Article
• Language: English
• Published: London Emerald Publishing Limited 27.03.2018; Emerald Group Publishing Limited
• Subjects: Consumers; Cultural differences; Customer services; Endorsements; Food quality; Influence; Motion pictures; Product reviews; Purchase intention; Ratings & rankings; Sales; Social networks; United States > US; Determinants of box office; Review characteristics; Helpfulness; Online review; Box office; eWOM

Purpose While a number of studies examined the eWOM (online word-of-mouth) factors affecting box office, the studies on the impact of review helpfulness on box office are lacking. The purpose of this paper is to fill the void in previous studies and further extend prior work regarding eWOM and box o...