Beyond Knowledge Capitalism’s Happy Labour Subject

• Published in: Sociology (Oxford) Vol. 56; no. 2; pp. 297 - 315
• Main Author: Gray, Breda
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.04.2022; Sage Publications Ltd
• Subjects: Academic staff; Capitalism; Dominance; Emotionality; Fulfilment; Happiness; Knowledge; Labor; Work; Workers; positive psychology; emotional labour; happiness; affect; knowledge worker; knowledge capitalism; academics; emotionality of rule; digital creatives

This article unravels the workings of happiness as integral to knowledge capitalism’s ‘emotionality of rule’ from the perspectives of two cohorts of ‘knowledge workers’: digital creatives and academics. It analyses the ways in which the study participants make work a site of personal fulfilment and...