Which goods are most likely to be subject to click farming? An evidence from the Taobao platform

• Published in: Electronic commerce research and applications Vol. 50; p. 101107
• Main Authors: Jiang, Cuixia, Zhu, Jun, Xu, Qifa
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.11.2021
• Subjects: Click farming; Online goods; PU learning; Taobao; Weighted random forest; Weighted random forest; Online goods; PU learning; Click farming; Taobao

•We conduct an empirical analysis of click farming on the Taobao platform in China.•We extract several new features with our own experience in click farming.•We identify click farming and compare its behavior on different categories of goods.•We conduct importance analysis and partial dependence ana...