It Takes Two to Tango: Signaling Behavioral Intent in Service Multinationals' Foreign Entry Strategies

• Published in: Journal of international management Vol. 21; no. 3; pp. 235 - 248
• Main Authors: Stevens, Charles E., Makarius, Erin E., Mukherjee, Debmalya
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.09.2015
• Subjects: Behavioral intent; Foreign entry; Reputation; Service multinationals; Signaling theory; Service multinationals; Signaling theory; Reputation; Behavioral intent; Foreign entry

An unresolved tension exists in the literature on the foreign entry strategies of service multinational corporations (SMNCs). Prior research indicates that SMNCs face higher levels of transaction costs than non-service firms, making them more likely to prefer foreign entry strategies with greater hi...