Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation - Lin, Jiabao; Li, Ting; Guo, Jinyuan (Electronic commerce research and applications, 2021)
Keywords: Continuous purchase intention; Fresh food e-commerce platforms; Organic foods; Perceived hedonic value; Perceived utilitarian value; Fresh food e-commerce platforms; Perceived hedonic value; Organic foods; Continuous purchase intention; Perceived utilitarian value