Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?

• Published in: Electronic commerce research and applications Vol. 51; p. 101108
• Main Authors: Xu, Jian, Duan, Yongrui
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.01.2022
• Subjects: Blockchain technology; Consumer behavior; Government subsidy; Green product; Supply chain management; Government subsidy; Supply chain management; Consumer behavior; Green product; Blockchain technology

•The strategies of pricing, greenness investment and the adoption of blockchain are explored.•The retailer and consumers always benefit from the manufacturer’s adoption of blockchain.•The demand in the blockchain-supported model may be not higher than that in the traditional model under some conditi...