The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value

• Published in: Electronic commerce research and applications Vol. 48; p. 101073
• Main Authors: Liu, Pu, Li, Mengqi, Dai, Dong, Guo, Lingyun
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.07.2021
• Subjects: Customer-perceived value; Customer-to-customer interaction; Purchase intention; Social commerce environmental characteristic; Stimulus-organism-response model; Customer-to-customer interaction; Customer-perceived value; Purchase intention; Stimulus-organism-response model; Social commerce environmental characteristic

•A research model is proposed to examine the factors that influence purchase intention in social commerce.•Purchase intention is influenced by interactivity, stickiness, sociability, and personalization of the social commerce.•Customer-to-customer interaction and customer-perceived value have a chai...