Understanding consumers’ continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory - Yang, Tiantian; Yang, Feng; Men, Jinqi (Electronic commerce research and applications, 2023)
Keywords: Continuance intention; Dual-congruity theory; Expectation-confirmation theory; Recommendation vlog; Recommendation vlog; Dual-congruity theory; Continuance intention; Expectation-confirmation theory