Impact of hedonic motivation and corporate culture on the adoption of an information system
Purpose The purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the “unified theory of acceptance and use of technology 2” along w...
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| Published in | Kybernetes Vol. 49; no. 5; pp. 1561 - 1578 |
|---|---|
| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
London
Emerald Publishing Limited
30.04.2020
Emerald Group Publishing Limited |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0368-492X 1758-7883 |
| DOI | 10.1108/K-01-2019-0040 |
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| Abstract | Purpose
The purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the “unified theory of acceptance and use of technology 2” along with the “Nguyen and Aoyama’s model” that covers the subject of CC. Later, the authors tested the research model within a Moroccan company.
Design/methodology/approach
In the present work, the authors used a quantitative analysis approach. Survey data were collected through oral interviews and analysis was performed based on the “partial least square” method, over a 94 sample of direct IS users.
Findings
The findings of the present investigation demonstrate the reliability and the validity of the established measurement model. Concerning the structural model, results support all hypotheses but with different effect size. The conclusion that can be extracted from this study is that CC and HM are important factors in the adoption process within the Moroccan firm.
Originality/value
This study enhances the understanding of the major factors affecting the adoption of an IS in a developing country. While several studies on adoption have been conducted, this study’s originality and contribution lays in the examination of the rarely evaluated factors: HM and CC. |
|---|---|
| AbstractList | Purpose
The purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the “unified theory of acceptance and use of technology 2” along with the “Nguyen and Aoyama’s model” that covers the subject of CC. Later, the authors tested the research model within a Moroccan company.
Design/methodology/approach
In the present work, the authors used a quantitative analysis approach. Survey data were collected through oral interviews and analysis was performed based on the “partial least square” method, over a 94 sample of direct IS users.
Findings
The findings of the present investigation demonstrate the reliability and the validity of the established measurement model. Concerning the structural model, results support all hypotheses but with different effect size. The conclusion that can be extracted from this study is that CC and HM are important factors in the adoption process within the Moroccan firm.
Originality/value
This study enhances the understanding of the major factors affecting the adoption of an IS in a developing country. While several studies on adoption have been conducted, this study’s originality and contribution lays in the examination of the rarely evaluated factors: HM and CC. PurposeThe purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the “unified theory of acceptance and use of technology 2” along with the “Nguyen and Aoyama’s model” that covers the subject of CC. Later, the authors tested the research model within a Moroccan company.Design/methodology/approachIn the present work, the authors used a quantitative analysis approach. Survey data were collected through oral interviews and analysis was performed based on the “partial least square” method, over a 94 sample of direct IS users.FindingsThe findings of the present investigation demonstrate the reliability and the validity of the established measurement model. Concerning the structural model, results support all hypotheses but with different effect size. The conclusion that can be extracted from this study is that CC and HM are important factors in the adoption process within the Moroccan firm.Originality/valueThis study enhances the understanding of the major factors affecting the adoption of an IS in a developing country. While several studies on adoption have been conducted, this study’s originality and contribution lays in the examination of the rarely evaluated factors: HM and CC. |
| Author | Okar, Chafik Ouiddad, Ahmed Beqqali Hassani, Imane Chroqui, Razane Talea, Mohamed |
| Author_xml | – sequence: 1 givenname: Imane surname: Beqqali Hassani fullname: Beqqali Hassani, Imane email: i.beqqali@gmail.com – sequence: 2 givenname: Razane surname: Chroqui fullname: Chroqui, Razane email: chroqui@yahoo.fr – sequence: 3 givenname: Chafik surname: Okar fullname: Okar, Chafik email: okar.chafik@gmail.com – sequence: 4 givenname: Mohamed surname: Talea fullname: Talea, Mohamed email: taleamohamed@gmail.com – sequence: 5 givenname: Ahmed surname: Ouiddad fullname: Ouiddad, Ahmed email: a.ouiddad@uhp.ac.ma |
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| Cites_doi | 10.1016/j.hitech.2014.07.001 10.1016/j.ijinfomgt.2017.01.002 10.1016/j.jwb.2008.03.016 10.1016/j.jretconser.2011.08.004 10.1016/j.lisr.2015.11.002 10.1016/j.ijinfomgt.2018.06.001 10.1108/08858620310458615 10.1016/j.emj.2009.07.001 10.1287/isre.14.2.189.16018 10.1016/j.chb.2016.03.030 10.1016/j.ijinfomgt.2019.01.008 10.1016/j.chb.2016.07.025 10.1016/S2212-5671(15)00836-9 10.1016/j.jbusres.2016.06.010 10.1108/IMDS-05-2014-0146 10.2307/3250951 10.2307/41166580 10.1016/j.tourman.2006.07.007 10.1016/j.im.2010.09.001 10.1177/002224298905300102 10.1111/1467-6486.00315 10.1016/0090-2616(83)90023-2 10.2307/256961 10.1177/002224299806200303 10.1016/S2212-5671(15)01143-0 10.3166/lcn.11.2.167-202 10.1504/IJMC.2009.024391 10.1016/j.jretconser.2014.05.007 10.1016/j.chb.2016.05.090 10.1111/j.1540-5915.1996.tb00842.x 10.1016/j.ijinfomgt.2018.09.002 10.1016/j.ijinfomgt.2018.10.024 10.1016/j.techsoc.2018.06.007 10.1016/j.ibusrev.2016.02.002 10.1016/j.technovation.2007.01.001 10.1016/j.jfineco.2014.05.010 10.1108/09593840110402149 10.25300/MISQ/2013/37.3.05 10.1108/00197859910269167 10.1016/j.chb.2016.07.065 10.1016/0263-2373(92)90062-9 10.1016/S0303-2434(02)00013-2 10.1108/13665629810370012 |
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| Keywords | Hedonic motivation Corporate culture UTAUT2 Information system Adoption |
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| SubjectTerms | Behavior Corporate culture Developing countries End users Evaluation Information systems LDCs Mobile commerce Motivation Structural models |
| Title | Impact of hedonic motivation and corporate culture on the adoption of an information system |
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