Affective motives to play online games - Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka (Journal of global scholars of marketing science, 2016)
Keywords: affective motives; daily stress; mood management; Online games; self-esteem; 情感动机; 情绪管理; 生活压力; 网络游戏; 自尊; 경영학