All’s well that ends (and peaks) well? A meta-analysis of the peak-end rule and duration neglect

• Published in: Organizational behavior and human decision processes Vol. 170; p. 104149
• Main Authors: Alaybek, Balca, Dalal, Reeshad S., Fyffe, Shea, Aitken, John A., Zhou, You, Qu, Xiao, Roman, Alexis, Baines, Julia I.
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.05.2022
• Subjects: Duration neglect; End; Gestalt characteristics; Heuristics; Peak; Retrospective evaluations; Trough; Trough; Heuristics; Duration neglect; Peak; End; Gestalt characteristics; Retrospective evaluations

•The peak-end rule is an efficient heuristic for evaluating past experiences.•The meta-analytic peak-end effect is large and robust across moderators examined.•The peak-end effect is stronger than the duration, beginning, and trough effects.•The peak-end effect is stronger than the trend and variabi...