A Stackelberg viral marketing design for two competing players

• Published in: IEEE control systems letters Vol. 7; p. 1
• Main Authors: Silva, O. Lindamulage De, Varma, V. S., Cao, M., Morarescu, I.-C., Lasaulce, S.
• Format: Journal Article
• Language: English
• Published: IEEE 01.01.2023
• Subjects: Business administration; Epidemics; Games; Humanities and Social Sciences; Investment; Mathematical models; Mathematics; Optimization and Control; resource allocation; Resource management; Social networking (online); Stackelberg solution; viral marketing; Viruses (medical); Winner takes all; resource allocation; viral marketing; Stackelberg solution; Winner takes all

A Stackelberg duopoly model in which two firms compete to maximize their market share is considered. The firms offer a service/product to customers that are spread over several geographical regions (e.g., countries, provinces, or states). Each region has its own characteristics (spreading and recove...