A Stackelberg viral marketing design for two competing players - Silva, O. Lindamulage De; Varma, V. S.; Cao, M.; Morarescu, I.-C.; Lasaulce, S. (IEEE control systems letters, 2023)
Keywords: Business administration; Epidemics; Games; Humanities and Social Sciences; Investment; Mathematical models; Mathematics; Optimization and Control; resource allocation; Resource management; Social networking (online); Stackelberg solution; viral marketing; Viruses (medical); Winner takes all; resource allocation; viral marketing; Stackelberg solution; Winner takes all