Value co-creation or value co-destruction: co-production and its double-sided effect - Wu, Li-Wei; Rouyer, Ellen; Wang, Chung-Yu (International journal of bank marketing, 2022)
Keywords: Bank marketing; Customer feedback; Customer satisfaction; Customer services; Employees; Occupational stress; Production increases; Service industries; Value co-destruction; Job stress; Customer satisfaction; Co-production enjoyment; Value co-creation; Co-production; Co-production intensity; Service effort