Market Structure, Uncertainty, and Intrafirm Diffusion: The Case of Optical Scanners in Grocery Stores

• Published in: The review of economics and statistics Vol. 74; no. 2; pp. 345 - 350
• Main Authors: Levin, Sharon G., Levin, Stanford L., Meisel, John B.
• Format: Journal Article
• Language: English
• Published: Cambridge, Mass Elsevier Science Publishers 01.05.1992; Harvard University Press, etc; MIT Press Journals, The
• Subjects: Diffusion coefficient; Economic models; Economic structure; Effects; Emerging technology; Grocery stores; Industrial markets; Innovation diffusion; Market share; Market shares; Optical scanners; Regression coefficients; Scanners; Statistical analysis; Studies; Technological innovation; Technology; Uncertainty; Variable coefficients; United States > US

This study uses monthly data on the adoption of optical scanners by 63 grocery chains in 32 large U.S. cities to identify the determinants of the rate of intrafirm diffusion. The methodology involves a two-stage approach which relates market environment characteristics to the estimated rate of intra...