BayesSentiRS: Bayesian sentiment analysis for addressing cold start and sparsity in ranking-based recommender systems

• Published in: Expert systems with applications Vol. 238; p. 121930
• Main Author: Wu, Liang-Hong
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 15.03.2024
• Subjects: Bayesian personalized ranking; Information fusion; Multi-modal sentiment fusion; Ranking-based recommendation system; Semantic sentiment analysis; Visual sentiment analysis; Ranking-based recommendation system; Semantic sentiment analysis; Multi-modal sentiment fusion; Bayesian personalized ranking; Visual sentiment analysis; Information fusion
• DOI: 10.1016/j.eswa.2023.121930
• ISSN: 0957-4174

Recommendation systems are widely used to filter massive information. However, they often face the challenges of cold start and sparsity problems, limiting their effectiveness. Bayesian Personalized Ranking (BPR), which focuses on predicting the relative order of user items, has been conventionally proposed to address these challenges for ranking-based recommendation systems. However, conventional BPR approaches rely solely on implicit feedback and lack semantic and visual sentiment information. In this study, we propose a novel multi-modal BPR method that incorporates both semantic and visual sentiment to capture more nuanced user preferences and provide more accurate recommendations. Experimental evaluations show that the performance of our proposed method across seven metrics outperforms conventional BPR in both the review-rich and image-rich scenarios, indicating the potential and significance of considering sentiment for improving the performance of BPR recommendation systems. •A BPR (Bayesian Personalized Ranking) adopted sentiment was proposed creatively.•A novel multi-modal sentiment fusion in BPR.•Visual and semantic sentiment were fused into BPR creatively.•Explicit and implicit information was fused simultaneously for BPR.