How can hotels’ green advertising be persuasive to consumers? An information processing perspective

• Published in: Journal of hospitality and tourism management Vol. 45; pp. 511 - 519
• Main Authors: Yoon, Donghwan, Kim, Youn-Kyung, Fu, Rachel J.C.
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.12.2020
• Subjects: Affect; Cognition; Green advertising; Hotel marketing; Information processing; Cognition; Green advertising; Hotel marketing; Affect; Information processing

With the recent pushes for reducing environmental impacts, hotels have changed their advertising strategies from selling product or service benefits to promoting eco-friendly business practices. Viewing green advertising as a primary CSR marketing practice of hotels, this study examined the effects...