Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance - Sung, Kyongsik (Kyong); Tao, Chen-Wei (Willie); Slevitch, Lisa (International journal of hospitality management, 2020)
Keywords: Brand credibility; Brand equity; CSR messages on SNS; Restaurant chain; Social distance; Social distance; Brand credibility; Brand equity; Restaurant chain; CSR messages on SNS