Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases - Kim, Minhee; Ahn, Hee-Kyung (ASIA MARKETING JOURNAL, 2020)
Keywords: alignability; choice process satisfaction; deliberative processing; experiential purchase; happiness; intuitive processing; material purchase; experiential purchase; deliberative processing; alignability; happiness; choice process satisfaction; intuitive processing; material purchase