APA (7th ed.) Citation

Kim, M., & Ahn, H. (2020). Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases. ASIA MARKETING JOURNAL, 22(1), 61-79. https://doi.org/10.15830/amj.2020.22.1.61

Chicago Style (17th ed.) Citation

Kim, Minhee, and Hee-Kyung Ahn. "Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases." ASIA MARKETING JOURNAL 22, no. 1 (2020): 61-79. https://doi.org/10.15830/amj.2020.22.1.61.

MLA (9th ed.) Citation

Kim, Minhee, and Hee-Kyung Ahn. "Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases." ASIA MARKETING JOURNAL, vol. 22, no. 1, 2020, pp. 61-79, https://doi.org/10.15830/amj.2020.22.1.61.