APA (7th ed.) Citation

Bauer, B. C., Carlson, B. D., & Johnson, C. D. (2022). The match-up hypotheses revisited: Matching social judgments and advertising messaging in celebrity endorsements. European journal of marketing, 56(3), 869-898. https://doi.org/10.1108/EJM-07-2020-0541

Chicago Style (17th ed.) Citation

Bauer, Brittney C., Brad D. Carlson, and Clark D. Johnson. "The Match-up Hypotheses Revisited: Matching Social Judgments and Advertising Messaging in Celebrity Endorsements." European Journal of Marketing 56, no. 3 (2022): 869-898. https://doi.org/10.1108/EJM-07-2020-0541.

MLA (9th ed.) Citation

Bauer, Brittney C., et al. "The Match-up Hypotheses Revisited: Matching Social Judgments and Advertising Messaging in Celebrity Endorsements." European Journal of Marketing, vol. 56, no. 3, 2022, pp. 869-898, https://doi.org/10.1108/EJM-07-2020-0541.