An intelligent color design method for visual communication design for public crisis

• Published in: Color research and application Vol. 48; no. 1; pp. 115 - 138
• Main Authors: Qiao, Yidan, Chen, Dengkai, Sun, Yiwei, Wang, Hanyu
• Format: Journal Article
• Language: English
• Published: Hoboken, USA John Wiley & Sons, Inc 01.01.2023; Wiley Subscription Services, Inc
• Subjects: Algorithms; Arousal; Back propagation networks; Bayesian analysis; Bayesian network; Color; color design; Design techniques; emotion; Emotions; Hybrid systems; Mapping; Prediction models; public crisis

During a crisis, people's emotions are dynamically affected by changes in the environment, and by the attributes of object and subject in ways that depend on an emotion's essential characteristics. Negative emotions can cause psychological harm to people, but specific visual colors can ins...