Empowering business research with ChatGPT: academic and student insights through the UTAUT lens

• Published in: Discover Computing Vol. 28; no. 1; pp. 179 - 20
• Main Author: Al-Hattami, Hamood Mohammed
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer Netherlands 01.12.2025; Springer Nature B.V; Springer
• Subjects: Artificial intelligence; Author productivity; Behavior; Business education; Business research; Chatbots; ChatGPT; Computer Science; Data Mining and Knowledge Discovery; Data Structures and Information Theory; Ethical standards; Ethics; Fashion models; Higher education; Influence; Information Storage and Retrieval; Natural Language Processing (NLP); Pattern Recognition; Perceived risk; Privacy; Structural models; Students; Technology adoption; Trust; User experience; User satisfaction; UTAUT; Variables; Perceived risk; User satisfaction; Behavioral intention; ChatGPT; Business research; UTAUT; Technology acceptance; Trust

In an era where artificial intelligence (AI) is reshaping academic inquiry, ChatGPT has emerged as a transformative tool within the landscape of business research. This study explores the determinants of ChatGPT adoption among business academics and students by extending the Unified Theory of Accept...