The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence - Park, Jihye; Yi, Youjae; Kang, Dawon (ASIA MARKETING JOURNAL, 2019)
Keywords: attitude; e-wom; online consumer reviews; review credibility; review valence; sponsorship presence; sponsorship presence; e-WOM; online consumer reviews; review credibility; review valence; attitude