APA (7th ed.) Citation

Park, J., Yi, Y., & Kang, D. (2019). The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence. ASIA MARKETING JOURNAL, 21(2), 1-19. https://doi.org/10.15830/amj.2019.21.2.1

Chicago Style (17th ed.) Citation

Park, Jihye, Youjae Yi, and Dawon Kang. "The Effects of One-Sided Vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence." ASIA MARKETING JOURNAL 21, no. 2 (2019): 1-19. https://doi.org/10.15830/amj.2019.21.2.1.

MLA (9th ed.) Citation

Park, Jihye, et al. "The Effects of One-Sided Vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence." ASIA MARKETING JOURNAL, vol. 21, no. 2, 2019, pp. 1-19, https://doi.org/10.15830/amj.2019.21.2.1.