Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

• Published in: Sustainability Vol. 12; no. 13; p. 5402
• Main Authors: Low, Sheen, Ullah, Fahim, Shirowzhan, Sara, Sepasgozar, Samad M. E., Lin Lee, Chyi
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.07.2020
• Subjects: Bans; Big Data; Communication; Coronaviruses; COVID-19; Customers; Developing countries; Digital marketing; Digitization; Feasibility studies; Industrial development; Internet; LDCs; Market strategy; Marketing; Property development; Purchasing; Real time; Reliability engineering; Software services; Structural reliability; Sustainability; Sustainable development; Trends; Australia; Malaysia

Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of s...