Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia
Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of s...
Saved in:
Published in | Sustainability Vol. 12; no. 13; p. 5402 |
---|---|
Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
Basel
MDPI AG
01.07.2020
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Abstract | Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital marketing in the Malaysian property development industry by investigating the extent to which digital marketing has been adopted, the impediments to its adoption, and the strategies to improve digital capabilities for the local context. Digital marketing theories, practices, and models from other industries are adopted and applied to the local property development industry to lay the foundation for making it smart and sustainable. This paper proposes a marketing technology acceptance model (MTAM) for digital marketing strategy and capability development. The key factors used in the model are ease of use, perceived usefulness, perceived cost, higher return, efficiency, digital service quality, digital information quality, digital system quality, attitude towards use, and actual use. The model and hypothetical relationships of critical factors are tested using structural modeling, reliability, and validity techniques using a sample of 279 Malaysian property development sector representatives. A quantitative approach is adopted, using an online questionnaire tool to investigate the behavior of respondents on the current digital marketing practices and capabilities of Malaysian property development companies. The results show that the sample property development companies are driven by the benefit of easily obtaining real-time customer information for creating and communicating value to customers more effectively through the company brand. Further strategies, such as creating real-time interactions, creating key performance indicators to measure digital marketing, personalization, and encouraging innovation in digital marketing are most preferred by local professionals. An adoption framework is provided based on the reviewed models and results of the current study to help transform the Malaysian property development sector into a smart and sustainable property development sector by facilitating the adoption of digital technologies. The results, based on real-time data and pertinent strategies for improvement of the local property sector, are expected to pave the way for inducing sustainable digital marketing trends, enhancing capabilities, and uplifting the state of the property development sector in developing countries. |
---|---|
AbstractList | Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital marketing in the Malaysian property development industry by investigating the extent to which digital marketing has been adopted, the impediments to its adoption, and the strategies to improve digital capabilities for the local context. Digital marketing theories, practices, and models from other industries are adopted and applied to the local property development industry to lay the foundation for making it smart and sustainable. This paper proposes a marketing technology acceptance model (MTAM) for digital marketing strategy and capability development. The key factors used in the model are ease of use, perceived usefulness, perceived cost, higher return, efficiency, digital service quality, digital information quality, digital system quality, attitude towards use, and actual use. The model and hypothetical relationships of critical factors are tested using structural modeling, reliability, and validity techniques using a sample of 279 Malaysian property development sector representatives. A quantitative approach is adopted, using an online questionnaire tool to investigate the behavior of respondents on the current digital marketing practices and capabilities of Malaysian property development companies. The results show that the sample property development companies are driven by the benefit of easily obtaining real-time customer information for creating and communicating value to customers more effectively through the company brand. Further strategies, such as creating real-time interactions, creating key performance indicators to measure digital marketing, personalization, and encouraging innovation in digital marketing are most preferred by local professionals. An adoption framework is provided based on the reviewed models and results of the current study to help transform the Malaysian property development sector into a smart and sustainable property development sector by facilitating the adoption of digital technologies. The results, based on real-time data and pertinent strategies for improvement of the local property sector, are expected to pave the way for inducing sustainable digital marketing trends, enhancing capabilities, and uplifting the state of the property development sector in developing countries. |
Author | Ullah, Fahim Shirowzhan, Sara Sepasgozar, Samad M. E. Low, Sheen Lin Lee, Chyi |
Author_xml | – sequence: 1 givenname: Sheen surname: Low fullname: Low, Sheen – sequence: 2 givenname: Fahim orcidid: 0000-0002-6221-1175 surname: Ullah fullname: Ullah, Fahim – sequence: 3 givenname: Sara orcidid: 0000-0003-1511-3617 surname: Shirowzhan fullname: Shirowzhan, Sara – sequence: 4 givenname: Samad M. E. orcidid: 0000-0003-2568-3111 surname: Sepasgozar fullname: Sepasgozar, Samad M. E. – sequence: 5 givenname: Chyi surname: Lin Lee fullname: Lin Lee, Chyi |
BookMark | eNpNUFtLwzAUDjLBOffiLwj4JlRzaRrj29jmBSYK00cpaXo6MrumJqmwf29kgp6Xc-B8F77vFI061wFC55Rcca7IdRgoo1zkhB2hMSOSZpQIMvp3n6BpCFuShnOqaDFG7-ud9hEv7MZG3eIn7T8g2m6D57rXlW1ttBBw4zxeDyFq2-mqBfziXQ8-7vECvqB1_Q66eItniRQAuybJtHofrD5Dx41uA0x_9wS93S1f5w_Z6vn-cT5bZYYpETPWADc1VYwJRTWvKqNrxpkshMhlroXgIIFLpUVVGFkbSiowppY1gZzl6TVBFwfd3rvPAUIst27wXbIsWc6IKgiTNwl1eUAZ70Lw0JS9tyn-vqSk_Gmw_GuQfwOAgWSs |
CitedBy_id | crossref_primary_10_1108_JCHMSD_11_2021_0202 crossref_primary_10_1016_j_scs_2021_103022 crossref_primary_10_3390_su13126735 crossref_primary_10_1108_AJAR_06_2021_0078 crossref_primary_10_3390_s22031083 crossref_primary_10_3390_su13031146 crossref_primary_10_1016_j_asej_2021_04_023 crossref_primary_10_3390_buildings11050202 crossref_primary_10_1007_s13132_023_01157_4 crossref_primary_10_21272_mmi_2022_3_09 crossref_primary_10_1016_j_techfore_2023_122655 crossref_primary_10_3390_buildings14010224 crossref_primary_10_1155_2022_6749736 crossref_primary_10_53623_jdmc_v3i2_311 crossref_primary_10_22430_24223182_1889 crossref_primary_10_3390_architecture1010003 crossref_primary_10_1080_14445921_2021_2001724 crossref_primary_10_14483_22487638_17879 crossref_primary_10_3390_smartcities4030065 crossref_primary_10_2478_bipie_2022_0009 crossref_primary_10_2478_amns_2024_1679 crossref_primary_10_3390_su13179559 crossref_primary_10_2478_bsrj_2023_0009 crossref_primary_10_3390_su16104075 crossref_primary_10_3390_su13010012 crossref_primary_10_3390_su13147547 crossref_primary_10_3390_su132212619 crossref_primary_10_4018_IJDST_307953 crossref_primary_10_1016_j_eti_2021_101527 crossref_primary_10_1016_j_tele_2021_101660 crossref_primary_10_2478_remav_2022_0013 crossref_primary_10_5937_ESD2301015J crossref_primary_10_1002_int_22422 crossref_primary_10_3390_informatics9040086 crossref_primary_10_3390_su131910679 crossref_primary_10_3390_su13031276 crossref_primary_10_18034_ajtp_v10i2_701 crossref_primary_10_3390_educsci13010010 crossref_primary_10_1109_TEM_2023_3348991 crossref_primary_10_3390_su14095456 crossref_primary_10_3390_su15064760 crossref_primary_10_1007_s40847_024_00350_8 crossref_primary_10_3390_educsci14030226 crossref_primary_10_1007_s13132_024_01823_1 crossref_primary_10_5861_ijrsm_2023_1167 crossref_primary_10_1108_JKM_02_2023_0121 crossref_primary_10_3390_axioms11120709 crossref_primary_10_3390_s22031147 |
Cites_doi | 10.1108/IJHMA-08-2017-0069 10.3390/su10093142 10.1057/dddmp.2011.17 10.3390/su10020440 10.1016/j.ijinfomgt.2013.11.008 10.1016/j.chb.2014.08.013 10.1177/002224378201900412 10.1016/j.autcon.2018.09.018 10.3390/bdcc4020004 10.1016/j.indmarman.2015.04.009 10.3390/su11102839 10.1108/09593840110695749 10.3390/su11123336 10.1016/j.chb.2015.10.036 10.1007/978-3-319-77703-0_52 10.1007/s11356-019-05003-6 10.1007/s11165-016-9602-2 10.1111/j.1468-2370.2008.00251.x 10.1080/13215906.2015.1018400 10.3390/ijgi9040240 10.1108/13563280510578204 10.1016/j.ijproman.2011.12.001 10.1016/j.enpol.2015.10.005 10.1016/j.bushor.2014.07.007 10.3390/su10093140 10.1016/j.procs.2014.05.377 10.1142/11048 10.2991/itmr.2017.6.3.4 10.1016/j.compedu.2009.05.017 10.1080/10835547.2002.12089663 10.1108/JCRE-12-2014-0033 10.4236/jss.2014.23012 10.3390/su11133596 10.1007/978-3-030-12608-7 10.3390/su10093180 10.9734/BJEMT/2016/17671 10.1016/j.autcon.2019.102841 10.3390/su12114382 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X 10.1080/10835547.2005.12091166 10.1108/IJCCSM-01-2016-0001 10.1108/JPIF-10-2012-0046 10.3390/su12031003 10.3390/su10093169 10.3390/su10093068 10.1108/eb060069 10.1080/02690940802197242 10.20944/preprints201805.0281.v1 10.5772/intechopen.89617 10.1108/JRIM-04-2018-0062 10.1080/0144929X.2017.1380703 10.3390/su11072111 10.1007/BF02310555 10.22452/jscp.vol3no1.3 10.1016/j.autcon.2020.103086 10.1108/JSBED-05-2013-0073 10.1002/1098-2337(1995)21:3<199::AID-AB2480210303>3.0.CO;2-Q 10.5267/j.msl.2019.5.016 10.1142/9789813272491_0027 10.1080/10835547.2000.12091570 10.1177/8756972819848250 10.1016/j.techfore.2018.09.012 10.1016/j.telpol.2004.12.003 10.1016/j.ijresmar.2016.11.006 10.1016/j.jclepro.2016.05.070 10.1057/jt.2009.5 10.31580/apss.v2i1.326 10.1080/07421222.2003.11045748 10.3390/fi9040076 10.1016/j.compedu.2019.103732 10.3390/ijgi8030120 10.1108/JEIM-04-2012-0011 10.1016/j.aei.2020.101033 10.3390/en13061480 10.1080/10835547.2012.12091333 10.1016/j.annals.2014.06.003 10.1080/10835547.2004.12091128 10.1108/IJHMA-10-2012-0053 10.1016/j.compedu.2018.09.009 |
ContentType | Journal Article |
Copyright | 2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. |
Copyright_xml | – notice: 2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. |
DBID | AAYXX CITATION 4U- ABUWG AFKRA AZQEC BENPR CCPQU COVID DWQXO PIMPY PQEST PQQKQ PQUKI PRINS |
DOI | 10.3390/su12135402 |
DatabaseName | CrossRef University Readers ProQuest Central (Alumni) ProQuest Central ProQuest Central Essentials ProQuest Central ProQuest One Community College Coronavirus Research Database ProQuest Central Korea Publicly Available Content Database ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Academic ProQuest One Academic UKI Edition ProQuest Central China |
DatabaseTitle | CrossRef Publicly Available Content Database ProQuest Central University Readers ProQuest One Academic UKI Edition ProQuest Central Essentials ProQuest Central Korea ProQuest One Academic Eastern Edition Coronavirus Research Database ProQuest Central (Alumni Edition) ProQuest One Community College ProQuest One Academic ProQuest Central China |
DatabaseTitleList | Publicly Available Content Database CrossRef |
Database_xml | – sequence: 1 dbid: COVID name: Coronavirus Research Database url: https://proxy.k.utb.cz/login?url=https://search.proquest.com/coronavirus sourceTypes: Aggregation Database |
DeliveryMethod | fulltext_linktorsrc |
Discipline | Economics Environmental Sciences |
EISSN | 2071-1050 |
ExternalDocumentID | 10_3390_su12135402 |
GeographicLocations | Australia Malaysia |
GeographicLocations_xml | – name: Malaysia – name: Australia |
GroupedDBID | 29Q 2WC 4P2 5VS 7XC 8FE 8FH A8Z AAHBH AAYXX ACHQT ADBBV AENEX AFKRA AFMMW ALMA_UNASSIGNED_HOLDINGS ATCPS BCNDV BENPR BHPHI CCPQU CITATION E3Z ECGQY ESTFP FRS GROUPED_DOAJ GX1 HCIFZ KQ8 ML. MODMG M~E OK1 P2P PATMY PIMPY PROAC PYCSY TR2 4U- ABUWG AZQEC COVID DWQXO PQEST PQQKQ PQUKI PRINS |
ID | FETCH-LOGICAL-c295t-2fe3cd1922591a3bbcad2327655474a553e7e379a5b6c7dc10beccd7d0e4247e3 |
IEDL.DBID | COVID |
ISSN | 2071-1050 |
IngestDate | Sat Nov 09 14:11:17 EST 2024 Fri Dec 06 09:39:28 EST 2024 |
IsDoiOpenAccess | true |
IsOpenAccess | true |
IsPeerReviewed | true |
IsScholarly | true |
Issue | 13 |
Language | English |
License | https://creativecommons.org/licenses/by/4.0 |
LinkModel | DirectLink |
MergedId | FETCHMERGED-LOGICAL-c295t-2fe3cd1922591a3bbcad2327655474a553e7e379a5b6c7dc10beccd7d0e4247e3 |
ORCID | 0000-0003-1511-3617 0000-0003-2568-3111 0000-0002-6221-1175 |
OpenAccessLink | https://proxy.k.utb.cz/login?url=https://www.proquest.com/docview/2420960278?pq-origsite=%requestingapplication% |
PQID | 2420960278 |
PQPubID | 2032327 |
ParticipantIDs | proquest_journals_2420960278 crossref_primary_10_3390_su12135402 |
PublicationCentury | 2000 |
PublicationDate | 2020-07-01 |
PublicationDateYYYYMMDD | 2020-07-01 |
PublicationDate_xml | – month: 07 year: 2020 text: 2020-07-01 day: 01 |
PublicationDecade | 2020 |
PublicationPlace | Basel |
PublicationPlace_xml | – name: Basel |
PublicationTitle | Sustainability |
PublicationYear | 2020 |
Publisher | MDPI AG |
Publisher_xml | – name: MDPI AG |
References | ref_13 Giancola (ref_135) 1995; 21 ref_131 ref_11 ref_133 Shirowzhan (ref_25) 2020; 112 Masis (ref_14) 2017; 11 ref_134 Noor (ref_106) 2011; 5 ref_17 Copulsky (ref_47) 1990; 11 ref_16 Lien (ref_57) 2014; 41 Newell (ref_71) 2008; 23 ref_15 Sudha (ref_117) 2017; 14 Navimipour (ref_97) 2016; 55 Cronbach (ref_136) 1951; 16 Ramayah (ref_81) 2008; 13 Mahan (ref_85) 2011; 9 Parsons (ref_111) 1998; 12 Kummerow (ref_128) 2005; 29 Dixon (ref_66) 2005; 23 ref_24 Khin (ref_2) 2016; 11 ref_23 ref_120 ref_22 ref_21 ref_20 Delone (ref_127) 2003; 19 ref_123 ref_29 ref_28 ref_26 Taiminen (ref_48) 2015; 22 Shirowzhan (ref_8) 2019; 105 Rana (ref_109) 2018; 27 Rafique (ref_96) 2020; 145 Acker (ref_42) 2011; 13 ref_78 Rachmawati (ref_33) 2019; 9 ref_76 ref_75 ref_74 ref_73 Yassin (ref_19) 2014; 32 ref_82 ref_88 ref_86 Manaf (ref_27) 2010; 28 Khorasanizadeh (ref_102) 2016; 131 Ambrosini (ref_137) 2009; 11 Shen (ref_130) 2013; 31 (ref_77) 2005; 10 Floreddu (ref_3) 2014; 57 Shirowzhan (ref_10) 2018; 96 Cabiddu (ref_4) 2014; 48 ref_50 Gwin (ref_99) 2004; 26 Anderson (ref_124) 2018; 31 ref_55 ref_54 Teo (ref_84) 2009; 53 Aziz (ref_105) 2012; 2 ref_53 ref_52 Karjaluoto (ref_132) 2015; 50 ref_51 Rauniar (ref_80) 2014; 27 Benjamin (ref_98) 2005; 27 Edelman (ref_115) 2010; 88 Bach (ref_125) 2017; 5 ref_59 Royle (ref_41) 2014; 34 Bingjian (ref_58) 2016; 16 Spurge (ref_64) 2004; 22 Harun (ref_94) 2012; 30 Mazzarol (ref_43) 2015; 22 Sepasgozar (ref_126) 2019; 142 ref_61 Park (ref_79) 2009; 12 Muhanna (ref_89) 2000; 3 Rowley (ref_67) 2005; 23 Jones (ref_68) 2015; 17 Shareef (ref_112) 2009; 6 Rahman (ref_92) 2017; 6 Zainab (ref_93) 2017; 36 Leonow (ref_49) 2019; 40 ref_65 ref_63 Muhanna (ref_62) 2002; 8 Hui (ref_69) 2009; 14 Kannan (ref_44) 2017; 34 Dumpe (ref_12) 2015; 3 Seiler (ref_90) 2012; 34 Catlin (ref_114) 2015; 1 ref_116 ref_119 ref_118 ref_36 Wei (ref_95) 2009; 109 ref_32 ref_31 ref_110 ref_30 ref_113 Hew (ref_34) 2018; 2 ref_39 ref_38 ref_37 Du (ref_56) 2014; 30 Crowston (ref_60) 2001; 14 Shirowzhan (ref_6) 2020; 43 Benbasat (ref_129) 2007; 8 ref_104 ref_103 Taber (ref_121) 2018; 48 ref_108 ref_107 Kardooni (ref_100) 2016; 88 ref_46 ref_45 Ayub (ref_91) 2019; 50 Ratner (ref_122) 2009; 17 ref_40 ref_101 ref_1 (ref_70) 2011; 17 Shirisha (ref_87) 2018; 5 Ghani (ref_35) 2018; 10 Sepasgozar (ref_18) 2019; 26 ref_9 ref_5 Scherer (ref_83) 2019; 128 Razali (ref_72) 2015; 33 ref_7 |
References_xml | – ident: ref_37 doi: 10.1108/IJHMA-08-2017-0069 – ident: ref_21 doi: 10.3390/su10093142 – volume: 13 start-page: 3 year: 2011 ident: ref_42 article-title: Social CRM: How companies can link into the social web of consumers publication-title: J. Direct Data Digit. Mark. Pract. doi: 10.1057/dddmp.2011.17 contributor: fullname: Acker – ident: ref_26 doi: 10.3390/su10020440 – volume: 34 start-page: 65 year: 2014 ident: ref_41 article-title: The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries publication-title: Int. J. Inf. Manag. doi: 10.1016/j.ijinfomgt.2013.11.008 contributor: fullname: Royle – ident: ref_16 – ident: ref_65 – ident: ref_39 – ident: ref_88 – volume: 41 start-page: 104 year: 2014 ident: ref_57 article-title: Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China publication-title: Comput. Hum. Behav. doi: 10.1016/j.chb.2014.08.013 contributor: fullname: Lien – ident: ref_134 doi: 10.1177/002224378201900412 – ident: ref_1 – ident: ref_123 – volume: 5 start-page: 252 year: 2011 ident: ref_106 article-title: Determining critical success factors of mobile banking adoption in Malaysia publication-title: Aust. J. Basic Appl. Sci. contributor: fullname: Noor – volume: 96 start-page: 236 year: 2018 ident: ref_10 article-title: Spatial compactness metrics and Constrained Voxel Automata development for analyzing 3D densification and applying to point clouds: A synthetic review publication-title: Autom. Constr. doi: 10.1016/j.autcon.2018.09.018 contributor: fullname: Shirowzhan – ident: ref_23 doi: 10.3390/bdcc4020004 – volume: 50 start-page: 117 year: 2015 ident: ref_132 article-title: The use of Web analytics for digital marketing performance measurement publication-title: Ind. Mark. Manag. doi: 10.1016/j.indmarman.2015.04.009 contributor: fullname: Karjaluoto – ident: ref_52 doi: 10.3390/su11102839 – volume: 14 start-page: 163 year: 2001 ident: ref_60 article-title: Investigating the interplay between structure and information and communications technology in the real estate industry publication-title: Inf. Technol. People doi: 10.1108/09593840110695749 contributor: fullname: Crowston – volume: 17 start-page: 287 year: 2011 ident: ref_70 article-title: Linkages between Malaysian housing prices, property companies and stocks publication-title: Pac. Rim Prop. Res. J. – ident: ref_120 – ident: ref_45 doi: 10.3390/su11123336 – volume: 12 start-page: 150 year: 2009 ident: ref_79 article-title: An analysis of the technology acceptance model in understanding university students’ behavioral intention to use e-learning publication-title: Educ. Technol. Soc. contributor: fullname: Park – volume: 55 start-page: 1052 year: 2016 ident: ref_97 article-title: The impact of cost, technology acceptance and employees’ satisfaction on the effectiveness of the electronic customer relationship management systems publication-title: Comput. Hum. Behav. doi: 10.1016/j.chb.2015.10.036 contributor: fullname: Navimipour – ident: ref_108 doi: 10.1007/978-3-319-77703-0_52 – ident: ref_13 – volume: 6 start-page: 70 year: 2009 ident: ref_112 article-title: Identifying critical factors for adoption of e-government publication-title: Electron. Gov. Int. J. contributor: fullname: Shareef – volume: 26 start-page: 15779 year: 2019 ident: ref_18 article-title: Methods for monitoring construction off-road vehicle emissions: A critical review for identifying deficiencies and directions publication-title: Environ. Sci. Pollut. Res. doi: 10.1007/s11356-019-05003-6 contributor: fullname: Sepasgozar – ident: ref_59 – volume: 48 start-page: 1273 year: 2018 ident: ref_121 article-title: The use of Cronbach’s alpha when developing and reporting research instruments in science education publication-title: Res. Sci. Educ. doi: 10.1007/s11165-016-9602-2 contributor: fullname: Taber – ident: ref_53 – volume: 11 start-page: 29 year: 2009 ident: ref_137 article-title: What are dynamic capabilities and are they a useful construct in strategic management? publication-title: Int. J. Manag. Rev. doi: 10.1111/j.1468-2370.2008.00251.x contributor: fullname: Ambrosini – volume: 22 start-page: 79 year: 2015 ident: ref_43 article-title: SMEs engagement with e-commerce, e-business and e-marketing publication-title: Small Enterp. Res. doi: 10.1080/13215906.2015.1018400 contributor: fullname: Mazzarol – volume: 27 start-page: 86 year: 2018 ident: ref_109 article-title: An empirical examination of antecedents determining students’ usage of clickers in a digital marketing module publication-title: Int. J. Bus. Inf. Syst. contributor: fullname: Rana – ident: ref_86 – ident: ref_5 doi: 10.3390/ijgi9040240 – volume: 10 start-page: 58 year: 2005 ident: ref_77 article-title: Business reporting on the internet in Malaysia and Singapore: A comparative study publication-title: Corp. Commun. Int. J. doi: 10.1108/13563280510578204 – volume: 30 start-page: 827 year: 2012 ident: ref_94 article-title: Contractors’ perception of the use of costs of quality system in Malaysian building construction projects publication-title: Int. J. Proj. Manag. doi: 10.1016/j.ijproman.2011.12.001 contributor: fullname: Harun – volume: 88 start-page: 1 year: 2016 ident: ref_100 article-title: Renewable energy technology acceptance in Peninsular Malaysia publication-title: Energy Policy doi: 10.1016/j.enpol.2015.10.005 contributor: fullname: Kardooni – volume: 57 start-page: 737 year: 2014 ident: ref_3 article-title: Inside your social media ring: How to optimize online corporate reputation publication-title: Bus. Horiz. doi: 10.1016/j.bushor.2014.07.007 contributor: fullname: Floreddu – ident: ref_73 – ident: ref_29 doi: 10.3390/su10093140 – volume: 30 start-page: 24 year: 2014 ident: ref_56 article-title: Survey on the applications of big data in Chinese real estate enterprise publication-title: Procedia Comput. Sci. doi: 10.1016/j.procs.2014.05.377 contributor: fullname: Du – ident: ref_103 doi: 10.1142/11048 – volume: 6 start-page: 103 year: 2017 ident: ref_92 article-title: User adoption of mobile commerce in Bangladesh: Integrating perceived risk, perceived cost and personal awareness with TAM publication-title: Int. Technol. Manag. Rev. doi: 10.2991/itmr.2017.6.3.4 contributor: fullname: Rahman – ident: ref_75 – volume: 22 start-page: 108 year: 2004 ident: ref_64 article-title: Broadband technology: How developers are responding to office occupiers’ needs publication-title: Prop. Manag. contributor: fullname: Spurge – volume: 53 start-page: 1000 year: 2009 ident: ref_84 article-title: Assessing the intention to use technology among pre-service teachers in Singapore and Malaysia: A multigroup invariance analysis of the Technology Acceptance Model (TAM) publication-title: Comput. Educ. doi: 10.1016/j.compedu.2009.05.017 contributor: fullname: Teo – volume: 8 start-page: 141 year: 2002 ident: ref_62 article-title: The impact of e-commerce on the real estate industry: Baen and Guttery revisited publication-title: J. Real Estate Portf. Manag. doi: 10.1080/10835547.2002.12089663 contributor: fullname: Muhanna – volume: 17 start-page: 226 year: 2015 ident: ref_68 article-title: Emerging implications of online retailing for real estate: Twenty-first century clicks and bricks publication-title: J. Corp. Real Estate doi: 10.1108/JCRE-12-2014-0033 contributor: fullname: Jones – volume: 13 start-page: 63 year: 2008 ident: ref_81 article-title: Technology Usage Among construction Students The Moderating Role of Gender publication-title: J. Constr. Dev. Ctries. contributor: fullname: Ramayah – ident: ref_54 doi: 10.4236/jss.2014.23012 – ident: ref_36 – ident: ref_51 doi: 10.3390/su11133596 – volume: 32 start-page: 193 year: 2014 ident: ref_19 article-title: The impact of information and communication technology on retail property in Malaysia publication-title: Prop. Manag. contributor: fullname: Yassin – ident: ref_22 – ident: ref_40 doi: 10.1007/978-3-030-12608-7 – volume: 40 start-page: 24 year: 2019 ident: ref_49 article-title: Application of information technologies in marketing: Experience of developing countries publication-title: Rev. Espac. contributor: fullname: Leonow – ident: ref_55 doi: 10.3390/su10093180 – volume: 11 start-page: 1 year: 2016 ident: ref_2 article-title: Factors Affecting for Online Marketing Strategy of Business Development in Malaysia publication-title: J. Econ. Manag. Trade doi: 10.9734/BJEMT/2016/17671 contributor: fullname: Khin – volume: 105 start-page: 102841 year: 2019 ident: ref_8 article-title: Comparative analysis of machine learning and point-based algorithms for detecting 3D changes in buildings over time using bi-temporal lidar data publication-title: Autom. Constr. doi: 10.1016/j.autcon.2019.102841 contributor: fullname: Shirowzhan – volume: 31 start-page: 2018 year: 2018 ident: ref_124 article-title: Teens, social media & technology 2018 publication-title: Pew Res. Cent. contributor: fullname: Anderson – ident: ref_11 doi: 10.3390/su12114382 – ident: ref_78 – volume: 12 start-page: 31 year: 1998 ident: ref_111 article-title: Organizing today for the digital marketing of tomorrow publication-title: J. Interact. Mark. doi: 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X contributor: fullname: Parsons – volume: 27 start-page: 409 year: 2005 ident: ref_98 article-title: Technology and real estate brokerage firm financial performance publication-title: J. Real Estate Res. doi: 10.1080/10835547.2005.12091166 contributor: fullname: Benjamin – ident: ref_32 doi: 10.1108/IJCCSM-01-2016-0001 – ident: ref_113 – volume: 31 start-page: 418 year: 2013 ident: ref_130 article-title: Binomial option pricing models for real estate development publication-title: J. Prop. Invest. Financ. doi: 10.1108/JPIF-10-2012-0046 contributor: fullname: Shen – ident: ref_46 doi: 10.3390/su12031003 – volume: 5 start-page: 5 year: 2017 ident: ref_125 article-title: An extension of the technology acceptance model for business intelligence systems: Project management maturity perspective publication-title: Int. J. Inf. Syst. Proj. Manag. contributor: fullname: Bach – ident: ref_31 doi: 10.3390/su10093169 – ident: ref_28 doi: 10.3390/su10093068 – ident: ref_61 – volume: 11 start-page: 16 year: 1990 ident: ref_47 article-title: Relationship marketing: Positioning for the future publication-title: J. Bus. Strategy doi: 10.1108/eb060069 contributor: fullname: Copulsky – volume: 23 start-page: 152 year: 2008 ident: ref_71 article-title: The significance of sustainability practices by the Malaysian property sector publication-title: Local Econ. doi: 10.1080/02690940802197242 contributor: fullname: Newell – ident: ref_104 – ident: ref_118 doi: 10.20944/preprints201805.0281.v1 – ident: ref_7 doi: 10.5772/intechopen.89617 – ident: ref_107 doi: 10.1108/JRIM-04-2018-0062 – volume: 36 start-page: 1261 year: 2017 ident: ref_93 article-title: Factors affecting e-training adoption: An examination of perceived cost, computer self-efficacy and the technology acceptance model publication-title: Behav. Inf. Technol. doi: 10.1080/0144929X.2017.1380703 contributor: fullname: Zainab – ident: ref_50 doi: 10.3390/su11072111 – volume: 88 start-page: 62 year: 2010 ident: ref_115 article-title: Branding in the digital age publication-title: Harv. Bus. Rev. contributor: fullname: Edelman – volume: 16 start-page: 297 year: 1951 ident: ref_136 article-title: Coefficient alpha and the internal structure of tests publication-title: Psychometrika doi: 10.1007/BF02310555 contributor: fullname: Cronbach – ident: ref_30 doi: 10.22452/jscp.vol3no1.3 – volume: 1 start-page: 1 year: 2015 ident: ref_114 article-title: Raising your digital quotient publication-title: Mckinsey Q. contributor: fullname: Catlin – volume: 5 start-page: 612 year: 2018 ident: ref_87 article-title: Digital Marketing Importance in the New Era publication-title: IJETSR contributor: fullname: Shirisha – volume: 112 start-page: 103086 year: 2020 ident: ref_25 article-title: BIM compatibility and its differentiation with interoperability challenges as an innovation factor publication-title: Autom. Constr. doi: 10.1016/j.autcon.2020.103086 contributor: fullname: Shirowzhan – volume: 28 start-page: 270 year: 2010 ident: ref_27 article-title: Internet business strategies by property companies in Asia publication-title: Prop. Manag. contributor: fullname: Manaf – volume: 22 start-page: 633 year: 2015 ident: ref_48 article-title: The usage of digital marketing channels in SMEs publication-title: J. Small Bus. Enterp. Dev. doi: 10.1108/JSBED-05-2013-0073 contributor: fullname: Taiminen – volume: 9 start-page: 254 year: 2011 ident: ref_85 article-title: Examining the predictors of consumer response to sport marketing via digital social media publication-title: Int. J. Sport Manag. Mark. contributor: fullname: Mahan – volume: 21 start-page: 199 year: 1995 ident: ref_135 article-title: Construct validity of a competitive reaction-time aggression paradigm publication-title: Aggress. Behav. doi: 10.1002/1098-2337(1995)21:3<199::AID-AB2480210303>3.0.CO;2-Q contributor: fullname: Giancola – ident: ref_38 – volume: 14 start-page: 14 year: 2017 ident: ref_117 article-title: Impact of influencers in consumer decision process: The fashion industry publication-title: Scms J. Indian Manag. contributor: fullname: Sudha – ident: ref_17 – volume: 33 start-page: 451 year: 2015 ident: ref_72 article-title: Sustainable property development by Malaysian property companies publication-title: Prop. Manag. contributor: fullname: Razali – ident: ref_110 – volume: 11 start-page: 33 year: 2017 ident: ref_14 article-title: E-commerce in the Malaysian real estate agency industry publication-title: Int. J. Real Estate Stud. contributor: fullname: Masis – volume: 9 start-page: 1341 year: 2019 ident: ref_33 article-title: Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia publication-title: Manag. Sci. Lett. doi: 10.5267/j.msl.2019.5.016 contributor: fullname: Rachmawati – ident: ref_20 doi: 10.1142/9789813272491_0027 – volume: 3 start-page: 1 year: 2000 ident: ref_89 article-title: E-commerce in the real estate brokerage industry publication-title: J. Real Estate Pract. Educ. doi: 10.1080/10835547.2000.12091570 contributor: fullname: Muhanna – volume: 50 start-page: 734 year: 2019 ident: ref_91 article-title: Contingency Release During Project Execution: The Contractor’s Decision-Making Dilemma publication-title: Proj. Manag. J. doi: 10.1177/8756972819848250 contributor: fullname: Ayub – volume: 142 start-page: 105 year: 2019 ident: ref_126 article-title: Implementing citizen centric technology in developing smart cities: A model for predicting the acceptance of urban technologies publication-title: Technol. Forecast. Soc. Chang. doi: 10.1016/j.techfore.2018.09.012 contributor: fullname: Sepasgozar – ident: ref_76 – ident: ref_119 – volume: 16 start-page: 59 year: 2016 ident: ref_58 article-title: Design and implementation of property management system based on WeChat public platform publication-title: Wirel. Internet Technol. contributor: fullname: Bingjian – volume: 29 start-page: 173 year: 2005 ident: ref_128 article-title: Information and communication technology in the real estate industry: Productivity, industry structure and market efficiency publication-title: Telecommun. Policy doi: 10.1016/j.telpol.2004.12.003 contributor: fullname: Kummerow – volume: 34 start-page: 22 year: 2017 ident: ref_44 article-title: Digital marketing: A framework, review and research agenda publication-title: Int. J. Res. Mark. doi: 10.1016/j.ijresmar.2016.11.006 contributor: fullname: Kannan – ident: ref_24 – volume: 131 start-page: 97 year: 2016 ident: ref_102 article-title: Adoption factors of cleaner production technology in a developing country: Energy efficient lighting in Malaysia publication-title: J. Clean. Prod. doi: 10.1016/j.jclepro.2016.05.070 contributor: fullname: Khorasanizadeh – volume: 23 start-page: 97 year: 2005 ident: ref_66 article-title: Taking the shopping centre online: New models in e-commerce publication-title: Prop. Manag. contributor: fullname: Dixon – ident: ref_82 – volume: 17 start-page: 139 year: 2009 ident: ref_122 article-title: The correlation coefficient: Its values range between +1/−1, or do they? publication-title: J. Target. Meas. Anal. Mark. doi: 10.1057/jt.2009.5 contributor: fullname: Ratner – volume: 2 start-page: 59 year: 2018 ident: ref_34 article-title: Green Initiatives, Cost-Cutting, and Crime Control for Successful Residential Developments in Malaysia publication-title: Asia Proc. Soc. Sci. doi: 10.31580/apss.v2i1.326 contributor: fullname: Hew – volume: 19 start-page: 9 year: 2003 ident: ref_127 article-title: The DeLone and McLean model of information systems success: A ten-year update publication-title: J. Manag. Inf. Syst. doi: 10.1080/07421222.2003.11045748 contributor: fullname: Delone – volume: 3 start-page: 130 year: 2015 ident: ref_12 article-title: Online Marketing Issues of Real Estate Companies: A Case of Latvia publication-title: Balt. J. Real Estate Econ. Constr. Manag. contributor: fullname: Dumpe – ident: ref_63 – volume: 2 start-page: 182 year: 2012 ident: ref_105 article-title: The determinants of tax e-filing among tax preparers in Malaysia publication-title: World J. Soc. Sci. contributor: fullname: Aziz – ident: ref_131 doi: 10.3390/fi9040076 – volume: 145 start-page: 103732 year: 2020 ident: ref_96 article-title: Investigating the Acceptance of Mobile Library Applications with an Extended Technology Acceptance Model (TAM) publication-title: Comput. Educ. doi: 10.1016/j.compedu.2019.103732 contributor: fullname: Rafique – ident: ref_9 doi: 10.3390/ijgi8030120 – volume: 23 start-page: 217 year: 2005 ident: ref_67 article-title: The evolution of internet business strategy: The case of UK estate agency publication-title: Prop. Manag. contributor: fullname: Rowley – ident: ref_116 – volume: 14 start-page: 208 year: 2009 ident: ref_69 article-title: The role of Malaysian securitised real estate in a mixed-asset portfolio publication-title: J. Financ. Manag. Prop. Constr. contributor: fullname: Hui – volume: 27 start-page: 6 year: 2014 ident: ref_80 article-title: Technology acceptance model (TAM) and social media usage: An empirical study on Facebook publication-title: J. Enterp. Inf. Manag. doi: 10.1108/JEIM-04-2012-0011 contributor: fullname: Rauniar – volume: 43 start-page: 101033 year: 2020 ident: ref_6 article-title: Data mining for recognition of spatial distribution patterns of building heights using airborne lidar data publication-title: Adv. Eng. Inform. doi: 10.1016/j.aei.2020.101033 contributor: fullname: Shirowzhan – ident: ref_101 doi: 10.3390/en13061480 – volume: 34 start-page: 211 year: 2012 ident: ref_90 article-title: Toward an understanding of real estate homebuyer internet search behavior: An application of ocular tracking technology publication-title: J. Real Estate Res. doi: 10.1080/10835547.2012.12091333 contributor: fullname: Seiler – volume: 109 start-page: 38046767 year: 2009 ident: ref_95 article-title: What drives Malaysian m-commerce adoption? An empirical analysis publication-title: Ind. Manag. Data Syst. contributor: fullname: Wei – volume: 8 start-page: 7 year: 2007 ident: ref_129 article-title: Quo vadis TAM? publication-title: J. Assoc. Inf. Syst. contributor: fullname: Benbasat – volume: 48 start-page: 175 year: 2014 ident: ref_4 article-title: Social media affordances: Enabling customer engagement publication-title: Ann. Tour. Res. doi: 10.1016/j.annals.2014.06.003 contributor: fullname: Cabiddu – ident: ref_15 – ident: ref_133 – volume: 10 start-page: 144 year: 2018 ident: ref_35 article-title: Factors influencing integrated reporting practices among Malaysian public listed real property companies: A sustainable development effort publication-title: Int. J. Manag. Financ. Account. contributor: fullname: Ghani – volume: 26 start-page: 1 year: 2004 ident: ref_99 article-title: International comparisons of real estate e-nformation on the internet publication-title: J. Real Estate Res. doi: 10.1080/10835547.2004.12091128 contributor: fullname: Gwin – ident: ref_74 doi: 10.1108/IJHMA-10-2012-0053 – volume: 128 start-page: 13 year: 2019 ident: ref_83 article-title: The technology acceptance model (TAM): A meta-analytic structural equation modeling approach to explaining teachers’ adoption of digital technology in education publication-title: Comput. Educ. doi: 10.1016/j.compedu.2018.09.009 contributor: fullname: Scherer |
SSID | ssj0000331916 |
Score | 2.5295465 |
Snippet | Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time... |
SourceID | proquest crossref |
SourceType | Aggregation Database |
StartPage | 5402 |
SubjectTerms | Bans Big Data Communication Coronaviruses COVID-19 Customers Developing countries Digital marketing Digitization Feasibility studies Industrial development Internet LDCs Market strategy Marketing Property development Purchasing Real time Reliability engineering Software services Structural reliability Sustainability Sustainable development Trends |
Title | Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia |
URI | https://www.proquest.com/docview/2420960278 |
Volume | 12 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3JTsMwEB1Be4ALSwGxVpbgGki8xIQLgrZsUgGxqRcUxbGNENACSQ_w9YzbhFIOHDg7iSzP88ybySwAW74R3EY68MJEaI9HgfISy6Tna0kNZVbKwNU7t8_Dk1t-1hGdIuCWFWmVpU4cKGrdS12MfAdNiWPbVO7uv755bmqU-7tajNCYhCpD6oAIrzYu7k6b31EWnyHEgnDYl5Shf4_ydU3MkKfQcUs0rogH1uVoFuJyX8Okkqftfq62089fLRv_v_E5mCmIJzkYImUeJky3BlNlXXJWg6XWqOYNHywufbYA99cviC_SfHxwA0ZIu6yTJg00tIPcWvS2CZJfcj2qxiKXLsr_nn-QH2lJe-QAX8oM6Vn8zHOCEEkW4faoddM48YqpDF5KI5F71BqWaiSG6DgFCVMqTTTSMhkiMZE8EYIZaZiMEqHCVOo08B1MtNS-4ZTj0hJUur2uWQayiwTBMMaE4YprHUZWC8usUpZGnLFwBTZLCcWvw-YbMTotTo7xSI4rsF4efFxcwCwenfrq38trME2dCz3IwF2HSv7eNxvIM3JVh-ph6_zyql6Aqg6Tx53gCz2d2YI |
link.rule.ids | 314,780,784,21388,27924,27925,33744,38516,43805,43895,74302,74412 |
linkProvider | ProQuest |
linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3JTsMwEB1Be4ALO6KsluAaSLzEDReEWlBZCkgs4oKiOLYRAtrSpAf4esZtQoEDB85OIsvzPPNmMgvAjm8Et5EOvDAR2uNRoLzEMun5WlJDmZUycPXO7YuwdctP78V9EXDLirTKUicOFbXupi5GvoemxLFtKusHvTfPTY1yf1eLERqTUHVTvEUFqo3Lu5PmV5TFZwixIBz1JWXo36N8XRMz5Cn0pyX6qYiH1uV4FuJyX6OkkufdQa52049fLRv_v_E5mCmIJzkcIWUeJkxnAabKuuRsAZaPxjVv-GBx6bNFeLh-RXyR5tOjGzBC2mWdNGmgoR3m1qK3TZD8kutxNRa5clH-fv5OvqUl7ZNDfCkzpGvxMy8JQiRZgtvjo5tGyyumMngpjUTuUWtYqpEYouMUJEypNNFIy2SIxETyRAhmpGEySoQKU6nTwHcw0VL7hlOOS8tQ6XQ7ZgVIHQmCYYwJwxXXOoysFpZZpSyNOGNhDbZLCcW9UfONGJ0WJ8d4LMcarJcHHxcXMIvHp7769_IWTLVu2ufx-cnF2RpMU-dOD7Nx16GS9wdmAzlHrjYLYH0CrAjZ5w |
linkToPdf | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwfV1LT8JAEJ4oJOrFKErE5yZ6bWj30aVejAoEHxAiknAxTdvdNSYKaPHgv3cWtqIXz9v2MN_uzDfbb2YAznwtuIlU4IWJUB6PgtRLDJOeryTVlBkpA1vv3O2FnSG_HYmR0z_lTlZZ-MS5o1aTzN6R1zGUWLZNZaNunCyi32xfTN89O0HK_ml14zRWoYxR0aclKF-1ev2HnxsXn-F2C8JFj1KGuT5ibRuaIWehf6PSX6c8jzTtLdh0FJFcLjDdhhU9rsB6UUGcV6DaWlan4YPueOY78DR4w51Ami_PdhQI6RYVzeQaQ-JcBYt5MUGaSgbLuinSt_fxH7Mv8ktAdE4u8aVck4nBz7wmCGayC8N26_G647n5CV5GIzHzqNEsU0jhMMUJEpamWaKQQMkQKYTkiRBMS81klIg0zKTKAt8CqqTyNaccl6pQGk_Geg9IA0O5ZowJzVOuVBgZJQwzaWpoxBkLa3Ba2C-eLtpkxJheWCvHSyvX4LAwbeyOSh4vgd3_f_kE1hDx-P6md3cAG9TmvXPZ7CGUZh-f-gjJwSw9dqh_A_nCuys |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Smart+Digital+Marketing+Capabilities+for+Sustainable+Property+Development%3A+A+Case+of+Malaysia&rft.jtitle=Sustainability&rft.au=Low%2C+Sheen&rft.au=Ullah%2C+Fahim&rft.au=Shirowzhan%2C+Sara&rft.au=Sepasgozar%2C+Samad+M+E&rft.date=2020-07-01&rft.pub=MDPI+AG&rft.eissn=2071-1050&rft.volume=12&rft.issue=13&rft.spage=5402&rft_id=info:doi/10.3390%2Fsu12135402&rft.externalDBID=HAS_PDF_LINK |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2071-1050&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2071-1050&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2071-1050&client=summon |