Emotion regulation can be costly. A study on the effects of emotion regulation strategies on impulsive purchases in consumers

• Published in: Innovative Marketing Vol. 12; no. 1; pp. 41 - 49
• Main Author: van Overveld, Mark
• Format: Journal Article
• Language: English
• Published: Sumy Business Perspectives Ltd 2016; LLC "CPC "Business Perspectives
• Subjects: Consumer behavior; Consumers; Emotional regulation; Impulse buying

In retail, emotion-fueled impulse purchases constitute a large part of everyday consumer purchases. Thus, emotion regulation training could benefit consumers to help to control their impulsive buying. Yet, emotion regulation strategies are not unequivocally associated with positive effects. Since re...