Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers
This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic...
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| Published in | The Journal of consumer marketing Vol. 18; no. 5; pp. 392 - 409 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
Santa Barbara
MCB UP Ltd
01.09.2001
Emerald Group Publishing Limited |
| Subjects | |
| Online Access | Get full text |
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| Abstract | This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic industry) and New Zealand (novice organic food industry) are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development. |
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| AbstractList | The paper presents a cross-cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic industry) and New Zealand (novice organic food industry) are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development. This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic industry) and New Zealand (novice organic food industry) are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development. |
| Author | Juric, Biljana Bettina Cornwell, T Squires, Lisa |
| Author_xml | – sequence: 1 givenname: Lisa surname: Squires fullname: Squires, Lisa organization: Assistant Brand Manager, Montana Wines, Auckland, New Zealand – sequence: 2 givenname: Biljana surname: Juric fullname: Juric, Biljana organization: Senior Lecturer, Department of Marketing, University of Auckland, Auckland, New Zealand – sequence: 3 givenname: T surname: Bettina Cornwell fullname: Bettina Cornwell, T organization: Reader in Marketing, UQ Business School, The University of Queensland, Brisbane, Australia |
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| Title | Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers |
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