An ontology of consumers as distributed networks: a question of cause and effect
In responding to Craig Thompson's commentary, we argue that assemblage, contrary to how it has often been theorised in consumer research, is subject oriented. Drawing on Deleuze, we explore how desire is thus not abstract but is part of a context of life that is organised by the subject. In neu...
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Published in | Journal of marketing management Vol. 40; no. 7-8; pp. 628 - 634 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Helensburg
Routledge
03.05.2024
Taylor & Francis Ltd |
Subjects | |
Online Access | Get full text |
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