Optimal Pricing and Quality Decisions Under Cooperative Promotion of Cross-Market Service Platforms

• Published in: IEEE transactions on engineering management Vol. 71; pp. 10091 - 10115
• Main Authors: Yan, Ke, Hua, Guowei, Cheng, T.C.E., Choi, Tsan-Ming, Dong, Jing-Xin, Li, Xinzhu
• Format: Journal Article
• Language: English
• Published: New York IEEE 2024; The Institute of Electrical and Electronics Engineers, Inc. (IEEE)
• Subjects: Companies; Cooperative promotion; Costs; cross market; Electronic commerce; Game theory; Platforms; Prices; Pricing; Product quality; Profits; service platform; supply chain management; Supply chains; Sustainability; Videos; Web and internet services

In order to enhance the competitiveness of firms and seek more opportunities, it is increasingly popular for service platforms in different markets to promote their products jointly. To acquire a competitive edge and enhance sustainability of supply chains, it is crucial for such cross-market servic...