Influence of memorable tourism experience on attitude towards pilgrimage: a moderated-mediation model with memorable religious experience and religiosity

PurposeThe study investigates the mediated moderation impact of Memorable Religious Experience (MRE) and Religiosity (REL) on the relationship between Memorable Tourism Experience (MTE) and Attitude towards Pilgrimage (ATT) finally driving Recommend Intention (RCI) of visitors to a religious site. I...

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Bibliographic Details
Published inJournal of hospitality and tourism insights (Online) Vol. 7; no. 2; pp. 1111 - 1129
Main Authors Bhandari, Harveen, Mittal, Amit, Arora, Meenal
Format Journal Article
LanguageEnglish
Published Bingley Emerald Group Publishing Limited 30.04.2024
Subjects
Attitudes
Brand loyalty
Influence
Pilgrimages
Religion
Theory of planned behavior
Tourism
India
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